prices have fallen by the largest amount in almost a decade as supermarkets continue to slash the cost of milk , vegetables and meat as they compete with each other and with emerging budget chains for customers .
on the high street clothes and footwear have become even more affordable - with prices dropping by around 7.8 per cent in the last 12 months - as the low cost of oil makes transporting and selling goods even cheaper .
according to the british retail consortium-nielsen price index , goods in shops cost 2.1 per cent lower this march than the same time last year .